Be Positive (B+) Give a little...Get a lot!!


A creative group of Belfast Trust managers have used the Living Leadership programme Collective Challenge project to boost the number of new blood donors recruited for the NIBTS.

Their project, called Be Positive (B+) Give a little...Get a lot! saw the group work in partnership with Donor Services Manager Charles Kinney to obtain consent from 54 new donors over a 6 week period. It is hoped that in the coming weeks these new donors will be able to donate and help the NIBTS meet the demand for blood. The team would like to offer their sincere thanks to those who have agreed to become new donors.

About the Collective Challenge

The collective challenge is an important part of the Belfast Trust Living Leadership programme - Leading with Care. The aim of this programme is the continual improvement of the wellbeing of patients and other people who use our services through the development of senior leadership capacity collectively and individually. When deciding on a project the team were keen to do something that would provide the opportunity to work collaboratively to make an improvement which would benefit staff and patients.

Northern Ireland Blood Transfusion Service (NIBTS)

The NI Blood transfusion service, (NIBTS) exists to supply the needs of all hospitals and clinical units in Northern Ireland with safe and effective blood and blood products. Blood and blood products are a precious resource and are always in high demand. Needless to say with such high demand, new donors are always required and very welcome.

We are all users or potential users of the NHS and as such the team felt strongly that this project met the aims of the collective challenge because this project would help to improve the supply of blood products and therefore help to meet the challenging demand for blood.

If you are interested in donating please contact the NIBTS by accessing their web page or call 0500 534 666, you could help to save up to 3 lives in just 45 minutes. ​